As part of the UNESCO Global Media and Information Literacy Week , the European Digital Media Observatory will officially launch the EDMO Guidelines for Effective Media Literacy Initiatives, a key resource aimed at elevating media literacy efforts across Europe and beyond.
These guidelines, developed by the EDMO Working Group with extensive input from EDMO hubs, practitioners, and experts, offer clear and practical principles for both new and ongoing media literacy initiatives.
Official Launch of the EDMO Guidelines for Effective Media Literacy Initiatives
Organised in partnership with the Media & Learning Association
Monday, 21 October, 14:00 – 15:30 CEST | Online

ML TRAINING
Beyond the hype: practical strategies for successful influencer collaborations in media literacy
Friday, 25 October 2024, 14:00 – 15:30 CEST (online)
In the digital age, influencers and young content creators hold significant influence over youth audiences. By leveraging their reach and creativity and embracing the fact that they represent their generation’s voice, organisations can amplify media literacy messages and create impactful interventions. This 90-minute EDMO training will explore the collaborative process between NGOs, civil society actors, government bodies, and influencers, young content creators. We’ll discuss how to identify and engage with the right influencers, establish mutually beneficial partnerships, determine the most appropriate social media platforms and formats for various interventions, and measure the impact of these initiatives. Attendees will leave with actionable advice for initiating collaborations and maximising their media literacy efforts.
Target audience: NGOs and civil society actors; Government bodies; Influencers and young content creators; Media literacy educators and media/communication professionals; other interested stakeholders.
This training session is organised in partnership with the Media & Learning Association and is part of the UNESCO Global Media and Information Literacy Week. The Global Media and Information Literacy Week will be celebrated worldwide from 24-31 October 2024, culminating in a global conference hosted by UNESCO and the Hashemite Kingdom in Amman, Jordan on 30-31 October.
Please find here the link to apply. The deadline is set for Wednesday 23 October 2024 at 16:00 CEST .